Features of our Client Development Program
- Custom Websites
- Your own domain and hosting account
- Solid, research based SEO
- Video marketing
- Social networking
- Mobile marketing and QR codes
- Track the performance
- No long-term contracts
- Bar Compliant
- Adwords Campaigns
Custom Websites For Lawyers
Websites for Lawyers - As an attorney you need a quality web presence that reflects your brand and professionalism. The vast majority of firms have websites, but a quality website positions you as a lawyer that can produce a better outcome for your client. Your web presence must reflect your brand. Your logo, color scheme and message must be a consistent and recognizable theme that can be emblazoned on the minds of your potential client. It also needs to reflect a bit of your personality. Your potential clients want to know what kind of person their lawyer will be. 80% of all potential clients looking for attorney services go to the web first. They may have gotten your name somewhere other than your website or advertising, but they are investigating you through the web. Make it easy for them to find you and give them a message that inspires them to take that important next step and call you. In the end the only metric we care about is how many quality calls we can generate.
Your own domain and hosting account
It is important that you own the website domain and the hosting account. That way no matter what happens the website is yours. Some web designers maintain ownership of your website. Then if you decide to end the contract they will charge you thousands of dollars to take the domain and web content with you.
Search Engine Optimization (SEO) For Lawyers
Search Engine Optimization (SEO) is critical to being found on the web. Properly done SEO can get you ranked high in a web search for your practice area. There are many elements to SEO and it needs to be done regularly as the search engine criteria changes. Our technicians are always on top of the latest changes in the search engines algorithms to keep you ranking higher.
Lawyer Video Marketing
Web videos can drive significant traffic to your website, influence decisions and move clients to action. As important as SEO is to being found on the web it's a black box that continually changes and that few truly understand. And it is not the only way. 50% of your potential clients are looking at videos. YouTube© is now the number two search engine, and growing fast. Videos tell a wonderful story and engage your potential clients. Numerous studies report that we remember about 10% of what we hear and 20% of what we see, but we remember upwards of 65% of what we hear and see. We can use that to your advantage by incorporating videos into your web presence. Videos are the best bang for your buck when it comes to getting potential clients to your law offices website.
Social Networking For Lawyers
Social networking sites like Facebook, Avvo, Twitter, LinkedIn and others are great for having your name in front of your potential client and referral base. Used properly lawyers can produce effective results from a comprehensive social network marketing plan.
Mobile marketing is the fastest growing segment of the web. pushed by the explosion of smartphones Potential clients are finding an increasing larger percentage of their information on the move. We can tap into that by optimizing your website for mobile access. Then we supply QR codes for your various advertising that when scanned immediately displays your website on the internet enabled device without the need to type in your website URL. Make your website easier to find and people will find you.
The best and most cost effective way to be seen in a Google search is to place an ad that will appear on the first page of a Google search. There is no waiting, no guessing, it's there, period. You pay only when someone clicks on your to go to your website for more information. And you control how much how much you spend. This is called pay-per-click, and it is the best bang for your buck!
Track the Performance
We use several tools to track the performance of our services and constantly adjust to maximize the results. We can deliver many reports on a regular basis So that you can judge for yourself. The one we are most interested in is the number of new client calls that you receive from our efforts.
No Long Term Contracts
We don’t use long term contracts. If we bring you more of the clients that you want you will want us to continue to do so.
We know the Bar rules for web marketing and we will insure that your web campaign is bar compliant.